press
Having the support of your local magazines has to be the most positive and encouraging way to know your neighbourhood has got your back... So it was a huge honour to have a two page article written up by Sally Stillingfleet and published in both Stamford Living and Rutland Living magazine. Both magazines I look to each month for all the local happenings.
We met up a few months back in the Lean Pantry in Oakham and had a really good chat over a hot coco and a slice of sugar free cake. Such a warm and welcoming lady that Sally is, I ended up pouring my entire life story without a moments hesitation.. She politely scribbled notes and kindly agreed on my views of how fashion had become all too fast and disposable. It was only later after I got home the vulnerability hangover set in and I desperately wished I could go back and filter all that I said. But after reading the wonderful write up, I needn't have worried! Sally totally understood my angle on fashion and presented the best looking article I feel has ever been written on Nadinoo thus far. So a whopping big thank you to Sally and Stamford/Rutland Living for the local exposure, it really put a pep in my step!
The fact that it made the cover of Rutland living was the cherry on the cake. I feel truly welcomed into this county, the smallest but best in Britain.
12 December 2014
Little Nadinoo in Frankie issue 63
Hello Frankie bits
I don't think there will come a day when seeing our Nadinoo wears in Frankie Magazine will not induce a merry jig and a hearty yahoOO!! Especially when they insist on writing up such flattery and throwing it our way..
Thanking you Frankie x
1 November 2014
An interview with me..
Rewind a few months back and you would find me sewing away in our little Nadinoo studio/workshop in Manchester's Craft & Design centre. I loved this space as it allowed me to meet so many inspiring people, some of which had been following Nadinoo since the early days. I always feel humbled to meet anyone who gets my label so it felt pretty special to be interviewed by Emma Lavelle from Kisses & Cross stitches who put this beautifully written article together.
by Kisses & Cross Stitches
I first discovered Nadia Izruna’s work through the blogging community, when she launched her Nadinoo label in 2009. Entitled after her childhood nickname, Nadinoo swiftly became worn and beloved by vintage-loving gals the world over, seen on an array of high profile fashion bloggers and featured in a several notable magazines (most recently, Betty).
When I met Nadia in her studio/store one of the first things I asked her was about this link with the blogging community. “For me it’s been vital,” she replied. “I was fortunate that my first collection was noticed by some influential fashion bloggers who were happy to share my work and thankfully continue to write about each collection we produce. All of this wonderful exposure has fed into other social media channels, enabling customers from all over the world to find us online.”
Once settled into a comfortable spot perched in the centre of the shop at Nadia’s work table, I soon found time trickling away as the conversation became diverted by chat about subjects as diverse as her Manchester roots, Air Bnb, our mutual appreciation for beautiful furniture and George Clarke’s Amazing Spaces.
Nadia has an infectious, welcoming personality that is radiated throughout the bright and cheerful space that she previously created and sold her designs from. Having opened her studio in Manchester’s prolific Craft and Design Centre in the midst of the bustling Northern Quarter in April, she has relished the “opportunity to connect with the local creative community and befriend fellow crafters who are in the same position.” When asked what it has been like to have been part of such an innovative environment, she spoke passionately about the other traders that she shared the space with and the accomplishment of her dream to combine a shop with a working studio. “I’ve always dreamed of setting up an open workshop where customers can purchase what is being crafted before their eyes. The Craft & Design centre provided the perfect setting for this with 20 other talented makers to showcase alongside.”
It’s refreshing to see such a design talent returning to her hometown to open the studio she always dreamt of. Having moved around and lived in places including London, Germany and South Africa, it was Manchester’s creativity that drew her back. “It’s always a good place for music with my favourite bands frequently passing through. There’s a cute Art house cinema around the corner from my home for my indie film fix and a constant rotation of inspiring exhibitions in the galleries across town. The Northern Quarter houses a great selection of artisan cafes and bars that offer the perfect place to relax, meet friends and soak up the creative vibes of the city.”
It is a sad reflection on today’s recession-afflicted society that the store closed its doors mid-September; although Nadia is adamant that it will only be a matter of time before she opens her next store space. “I think online retail is a wonderful addition, allowing you to purchase from all corners of the globe but I’m always happy to seek out or stumble upon a beautiful little shop and see the products and setting for myself”, Nadia pondered when asked if she thinks that the future of retail is online.
One thing which strikes me about Nadia’s work is that she doesn’t adhere to seasonal trends, instead producing vintage-inspired, beautifully printed designs that will be loved for life. When asking where she draws inspiration from, my attention was drawn to the simple sensibility that when purchasing a garment, one should think about the longevity of that piece and whether it will stand the test of time: “If I am honest, I feel a little exhausted by fast fashion and chasing the next trend. Perhaps I’m just getting old but I love finding a garment or item and thinking about how much I will love and enjoy it for years to come.”
Inspiration instead comes from a fusion of the past and the present and certain design elements that catch Nadia’s eye. “I’m currently obsessing over Modern Japanese designs with clean lines and fun silhouettes developed through experimental pattern cutting,” she told me. “I also don’t think I will ever tire of classic vintage fashions from the 1900s, so there will always be a vintage inspired element to what I create.”
Prints are obviously one of the most important factors of Nadia’s creations. From colourful ladders to delicate rain drops and intricate flowers, Nadinoo uses striking Liberty print cottons that perfectly complement the clean silhouettes of her designs. I asked if Nadia would ever consider collaborating with a print designer and was delighted to learn that she is currently developing a new range of prints with talented illustrator Genevieve Godbout who illustrates children’s books. “She is a huge fan of Nadinoo, so understands our consumer and the look that we are trying to achieve. We have teamed up with a local print house to digitally print our fabrics onto soft cotton woven fabrics”.
The fusion of such streamlined silhouettes with punchy prints has made Nadia a name to watch amongst a herd of designers who prefer to play it safe and offer the same regurgitated trend-led styles. She has created beautiful spaces, both online and in the Craft & Design centre that allow platforms to showcase her talents.
It makes you proud that she’s a Manchester girl.
Interviewed and photos by Emma Lavelle
9 August 2014
Featured shop on Etsy
READ OUR FEATURE ON THE ETSY BLOG
It was huge honor to be chosen as featured shop on Etsy, over the years I have admired all the talented sellers featured. It was nice to tell my little story again and take stock of what an exciting few years it has been since designing the very first Nadinoo collection back in 2009. There have been many ups and downs but my love for what I do makes it impossible to imagine doing anything else.To celebrate the past 5 years we are offering a few of your most loved styles from collections gone by. It has been such a nostalgia rush to sew these pieces again, I hope you enjoy them too.
SHOP ETSY
4 August 2014
Amber Mahoney for Betty Magazine
When Photographer Amber Mahoney got in touch about contributing some Nadinoo garments for the Betty Magazine Summer shoot, I knew it would result in something special.
Staring: India Salvor Menuez of Next model management
Photography: Amber Byrne Mahoney
Styling: Hannah Kristina
Makeup: Allison Perlstein
Hair: Rubi Jones
Nadinoo garments featured
Right as rain dress (styled back to front)
24 October 2012
Frankie's 50th Issue - Glamorous Grandma
If you have been following this blog for a while you will already know how proud I am of my Grandma Vera. So when Frankie asked if I had a fashion icon in the family I would be willing to talk about in their 50'th Issue, I knew my Grandma and her stunning photos would tell the perfect story! I hope you enjoy this sneak peek at the feature and a closer look at all the old photographs of Vera's style throughout the decades, she really is one inspiring lady.
Thank you Frankie for featuring my beautiful Grandma and putting a proud smile on her face. x
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