18 August 2015

The goodlife dress travels

If you follow us on instagram this won't be the first you will have heard of our travelling dress story.. But it's only fare we start from the beginning and explain how this little project came about..

Back in July I was fortunate to meet with the lovely Sara Tasker at a cafe in Haworth, she is the talented lady behind blog and much coveted insta account Me and Orla. We were brainstorming ideas of how to unveil our latest Nadinoo collection to the ladies who would most understand the story and lifestyle. After a few cups of tea and shared stories of motherhood we settled on sending a Nadinoo garment traveling. This garment would visit the homes of some of our favourite creative-types, for them to style and share along with their personal thoughts on the Goodlife. We both agreed it had to be our beloved Goodlife pinafore we sent a-travelling, as it carries the spirit of the entire collection.

I hope you enjoy the first stop of this traveling dress, hosted by the lady who helped bring it all together. She wrote,

"Grass against bare legs, the wind in my hair, a scattering of birds overhead. The flowers that bloom here are strange and hardy – tufts of tiny white fluff that cling to their stems through August, giving way to a sea of purple heather by September. These photographs, shot by Jo and James Melia on our shared Yorkshire landscape, are my answer to ‘what the good life means to me’."

Photography by James Melia

Follow all the adventures of this dress with #thegoodlifedresstravels

or buy your very own HERE and start a brand new adventure, use the code THEGOODLIFE and claim £15 OFF

Good life giveaway on Calivintage

It's hard not to fall in love with a lady who tackles motherhood in such style. I have been following Erin's evolving style over the years and always so flattered to see her dressed in our wears. It has to be the best way for me to know I've hit my target audience when a blogger like Erin gets the thought behind a collection and embraces the mood so naturally. Her styling of our Good life pinafore has to be the best example of how to wear double denim and look effortlessly cool.

Head over to Calivintage to enter our giveaway and win your favourite piece from the Good life collection.

ENTER HERE

Photography by Calivintage

A countryside shoot

Since this collection was inspired by our move to Rutland's countryside it made sense to make the most of our beautiful surroundings and shoot the collection in our home and neighbouring villages. I have been location spotting since we moved here, oohing and ahhing at how perfect each backdrop would be for a shoot just like this, so forgive me for being so passionately proud of what we achieved on that gloomy afternoon. This season I teamed up with my talented sister Amira who has been earning her crust photographing weddings and other special days in peoples lives. She has developed her own clean style (See amiramade) and a serious speed when it comes to shooting that I have never seen before. We had the studio Lookbook all shot by lunchtime leaving us with an entire afternoon to escape outdoors and photograph in the rural setting I had fallen so hard for.

Photography Amira Izruna

Model Chelsea Killarney

Styling and direction Nadia Izruna

The good life collection

Here is the first available selection from The good life collection which you can pre-order in our online shop today. All will be lovingly handmade in our countryside studio and posted out in June.