3 June 2015
A countryside shoot
Since this collection was inspired by our move to Rutland's countryside it made sense to make the most of our beautiful surroundings and shoot the collection in our home and neighbouring villages. I have been location spotting since we moved here, oohing and ahhing at how perfect each backdrop would be for a shoot just like this, so forgive me for being so passionately proud of what we achieved on that gloomy afternoon. This season I teamed up with my talented sister Amira who has been earning her crust photographing weddings and other special days in peoples lives. She has developed her own clean style (See amiramade) and a serious speed when it comes to shooting that I have never seen before. We had the studio Lookbook all shot by lunchtime leaving us with an entire afternoon to escape outdoors and photograph in the rural setting I had fallen so hard for.
Photography Amira Izruna
Model Chelsea Killarney
Styling and direction Nadia Izruna
11 May 2015
The good life collection
Here is the first available selection from The good life collection which you can pre-order in our online shop today. All will be lovingly handmade in our countryside studio and posted out in June.
Model Chelsea Killarney (Alan Sharman)
Styling & Creative Nadia Izruna
25 April 2015
The good life
I have to admit I was a little nervous about moving to the countryside, even though it felt like the perfect lifestyle choice for us, I was hesitant it would get a bit dull after a while. It's strange how different phases in your life attract you to different places, I would have never imagined myself in a remote village like this with only a shop, pub and a cafe to keep me going. But as it turns out I have never felt more at home than when I'm when I'm walking down Main street past the stone cottages knowing the open fields are just around the corner. I can't stop myself taking a deep breath every time I see the countryside rolled out in front of me and feel so grateful that life has brought me here. With a mind that is always busy churning away the simplicity of village life is keeping me surprisingly calm. It has helped me gather my thoughts and regain the focus of my little brand to offer you something that I feel truly represents where I'm at right now. It's easy to see how this place has influenced the style, colours and prints of this new collection and I hope you are as charmed as I am by all it represents. I can't wait to share more of this collection with you next month, but I thought you might like to see one more look that I just had to take for an morning stroll..
Photography amiramade
11 March 2015
Change in direction
I'm not sure of the exact point where fashion left me behind..
perhaps it decide to move on when I was exploring life in
South Africa or while I was busy raising my little girl. But I no longer walk into stores and feel that excitement about clothing that I once felt. I'm certain they did not have me in mind when choosing their design direction for the seasons. Either way I'm happy fashion chose not to include me in it's plans as I now feel a greater need to find that spark that
got me excited about clothing in the very beginning. I don't think I
have ever struggled for inspiration in the past, normally I'd
have an over spill of ideas that left me eager to get designing the next
collection, but I feel like I've been dragging my heals somewhat
with this one. And I know you have taken note..
The truth is I can't
design something that I would not wear today and as my day to day
needs for clothing have changed, so have my ideas of what makes a great
design. Clothing now needs to fit in with my everyday life as a working
mother and all the glamorous demands that brings.. Although comfort,
smart and simple are high on my wish list I'm certainly not ready to
slip away from the fun side of fashion all together. I still lust after bold prints,
vibrant colours, quality fabrications and originality in design and see
no reason why all these can not come together to create an
exciting alternative to what is available. So with all this in mind I
have found some fresh enthusiasm and a new design direction for Nadinoo
that I hope you will love.
INTRODUCING THE DESIGNERS SMOCK
This style was one of the first pieces I designed for the new Nadinoo 2015 offering and ticks all the boxes for me in terms of function, style and comfort. I feel I could wear this design in almost any print and fabrication everyday of the week. I
can see other creatives throwing on this loose number before heading
out to their design studios ready to roll up their sleeves and get thoroughly inspired for the day ahead.
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