Change in direction

11/03/2015

I'm not sure of the exact point where fashion left me behind.. perhaps it decide to move on when I was exploring life in South Africa or while I was busy raising my little girl. But I no longer walk into stores and feel that excitement about clothing that I once felt. I'm certain they did not have me in mind when choosing their design direction for the seasons. Either way I'm happy fashion chose not to include me in it's plans as I now feel a greater need to find that spark that got me excited about clothing in the very beginning. I don't think I have ever struggled for inspiration in the past, normally I'd have an over spill of ideas that left me eager to get designing the next collection, but I feel like I've been dragging my heals somewhat with this one. And I know you have taken note..
The truth is I can't design something that I would not wear today and as my day to day needs for clothing have changed, so have my ideas of what makes a great design. Clothing now needs to fit in with my everyday life as a working mother and all the glamorous demands that brings.. Although comfort, smart and simple are high on my wish list I'm certainly not ready to slip away from the fun side of fashion all together. I still lust after bold prints, vibrant colours, quality fabrications and originality in design and see no reason why all these can not come together to create an exciting alternative to what is available. So with all this in mind I have found some fresh enthusiasm and a new design direction for Nadinoo that I hope you will love. 

INTRODUCING THE DESIGNERS SMOCK

This style was one of the first pieces I designed for the new Nadinoo 2015 offering and ticks all the boxes for me in terms of function, style and comfort. I feel I could wear this design in almost any print and fabrication everyday of the week. I can see other creatives throwing on this loose number before heading out to their design studios ready to roll up their sleeves and get thoroughly inspired for the day ahead.

Photography by amira made

7 comments

Jessicat said...

woh I love it! And they styling to boot. Maybe it's just me, but there does seem to be a certain moment when it all changes (not only style, but that's what I'm talking about). I'm so stuck not know what I like because I'm not as comfortable wearing what I did before, but I still like it aesthetically. I can't wait to see the rest of the collection! <3

Micaela // Drifter and the Gypsy said...

Beautiful post! Your words resonated with how I feel as well. More and more I feel myself paying less attention to what's in vogue at the moment. I feel like I'm coming into my own style and following less of what others do. It's actually quite a nice feeling to not have to keep up on latest trends and whatnot! I can't wait to see what you have in store for Nadinoo 2015!

Daria@Kittenhood said...

I love it and I can't wait for more! I'm sure many of your customers have evolved alongside, and they'll be happy with the new aesthetics!

Nadinoo said...

So happy you are all in favour of the new direction! I agree we have all grown up a bit and ready for our clothing to reflect this. Let's hope you all enjoy the other designs I have in store for you ;)

Nadia x

Sara said...

A change in direction but still definitely staying on the right path. I'm more excited for this collection than ever! Perhaps because I left fashion behind at the same time!

Cat said...

Nadia - I absolutely love it. I also have noticed a change in my style and tastes over the last couple of years - I used to love to shop, but now I find it an uninspired and stressful event! All I can say is thank goodness for independent designers like yourself who have the originality and vision that I find lacking on the high street. Cannot wait to see more of the collection! I'll have to save back some pennies for when it arrives!!

Barbie Chiu said...

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